A robust set of digital skills is no longer just a nice to have in today’s job market. It’s a necessity if you want to survive and thrive. Not having the right digital skills could put you at a competitive disadvantage. New research from Forbes suggests that 93% of businesses think there’s an IT skills gap in the UK job market, with 42% claiming the problem is due to the fast pace of technological advancements. 41% of businesses say there is a lack of training opportunities for UK workers, so if you want to stand out and increase your chances of finding more work or a new role, upskilling will do you no harm!
Whether you’re seeking more work in your current field or aiming for a career shift, mastering certain digital skills can significantly enhance your marketability. Below, the WODIN team delves deeper into five digital skills that can open new doors and expand your horizons…
Mastering social media
We all know how to use TikTok and Facebook, and if you don’t, your kids sure do! But understanding the nuances of social media isn’t just for personal use or entertainment anymore. Businesses across the globe are leveraging platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter) for marketing, branding, and customer engagement.
Possessing the skill to manage and grow a social media presence can make you an invaluable asset to companies looking to strengthen their online presence. Many brands expect their staff to manage their social media channels alongside their day-to-day role, and this is becoming increasingly common in admin roles for receptionists and customer service.
You can level up by learning how to create engaging content, understand platform algorithms, learn about analytics and audience insights and consider social advertising.
In a world awash with information, the ability to analyse and interpret data is priceless. Whether it’s market trends, consumer behaviour, or financial forecasts, data analysis skills enable you to provide actionable insights that can inform business strategies. Simply put, if you can read charts and graphs and present data in an effective manner, you could help your business make strategic decisions and become a key player within the organisation.
Proficiency in data analysis tools (e.g., Excel, Google Analytics) is becoming increasingly important for new hires, and being able to interpret data sets and create reports and visualisations is key. Understanding basic statistical concepts is also useful. Don’t worry: if these skills sound too far out of reach, remember that the vast majority of the work can be done by a computer – you need to learn how to use the right software to your advantage!
Search engine optimisation
Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are critical for online visibility. With the vast majority of consumer journeys starting on search engines, being proficient in SEO and SEM is highly desirable and can set you apart from other candidates, or help you grow your own business in the online world. This skill involves understanding how search engines work, what people search for, and how to optimise content to rank higher in search results. The good news is that Google offers a free SEO for beginners guide and you’ll find free courses and YouTube videos to level up your skills.
With the increase in digital projects, managing these effectively is a sought-after skill. This involves planning, executing, and overseeing digital projects, ensuring they meet deadlines and stay within budget. Spend time getting familiar with project management tools such as Trello and Asana and practice your organisational and communication skills in your current role. With an ability to lead and collaborate with teams, you can command a higher salary, whilst risk management and problem-solving skills can also prove useful.
Content is king in the digital world. We’re all consuming more content than ever, whether it’s Facebook posts, blog posts, TikTok videos, or eBooks. Creating compelling and valuable content is a skill in high demand. Coupled with an understanding of content marketing strategies, you could easily walk into marketing and sales roles and make an immediate impact. And the same is true of starting and growing your own business.
Writing and editing skills and graphic design basics can help you stand out, while video production and editing are also useful to learn. Knowledge of content management systems (CMS) such as WordPress can be valuable, allowing you to prove your skills from day one.
Whether it’s managing a social media campaign, optimising website content for search engines, analysing data for actionable insights, creating engaging digital content or steering digital projects to success, the above skills are essential in the modern workplace.
The Women and Digital Inclusion team has designed programs and events to contribute towards addressing the social, economic, and digital gap and empower women to become self-sustaining individuals and be part of the conversation regarding their needs. Click here to find out more and see how we could help you thrive in the workplace.